Founded in 2015, CEO John Allen and five others (Richard Henne, Jacob Castaldi, Ryan Duranso, Matthew Fiano and Esma Ilyas) found an emotional connection to elephants. Ivory Ella recognizes that “elephants are one of the most relatable creatures in the world with complex consciousnesses that are capable of strong emotions”. The risk to the population due to the ivory industry, accelerating habitat and range loss encouraged the founders to support the efforts of conserving and helping elephants from extinction.
Thus, Ivory Ella was born, selling clothing and accessories donning adorable graphics of elephants and other animals.The brand promises they promote “sustainable supply chains, recyclability, fair wages, and eco-friendly manufacturing practices” in the production and distribution of their garments. They then donate a minimum of 10% of their profits to the Save The Elephants organization.