PUBLIC HABIT

The Classic Merino Wool Crewneck

This slim fit merino wool crew neck sweater for women is lightweight and breathable, meaning it's the perfect piece not only for warmer months, but is also the ideal layering piece through winter. Spun from super-fine merino wool, this timeless piece is designed to last for years to come.


ABOUT THE BRAND

Public Habit is a made-to-order clothing company specializing in high end wool and cashmere products. Fashion, as we know it, is built on a model of planned obsolescence: items either go out of style or break down, forcing the customer to continuously refresh their wardrobe and further perpetuating the wasteful machine of commerce. Founder and CEO Sydney Badger is flipping that model on its head by only making clothes after the consumer has ordered them, reducing returns, virtually eliminating overstocked inventory, and allowing for optimization of material use and supply chain dynamics by shipping directly from factory to consumer.