PUBLIC HABIT

The Peggy Half-Zip Sweater

This half-zip luxe, cashmere sweater features gold hardware and a boxier fit hitting at the hip for a clean look that can be dressed up or down.


ABOUT THE BRAND

Public Habit is a made-to-order clothing company specializing in high end wool and cashmere products. Fashion, as we know it, is built on a model of planned obsolescence: items either go out of style or break down, forcing the customer to continuously refresh their wardrobe and further perpetuating the wasteful machine of commerce. Founder and CEO Sydney Badger is flipping that model on its head by only making clothes after the consumer has ordered them, reducing returns, virtually eliminating overstocked inventory, and allowing for optimization of material use and supply chain dynamics by shipping directly from factory to consumer.