PUBLIC HABIT

The Hooded Wool Coat with Belt

This hooded wool coat features a belt for ultimate warmth and practicality. The oversized fit is loose enough to layer over chunky knits but looks just as good over fitted tops and bottoms. Pair it with tailored trousers and a cozy turtleneck for a chic yet comfortable look.


ABOUT THE BRAND

Public Habit is a made-to-order clothing company specializing in high end wool and cashmere products. Fashion, as we know it, is built on a model of planned obsolescence: items either go out of style or break down, forcing the customer to continuously refresh their wardrobe and further perpetuating the wasteful machine of commerce. Founder and CEO Sydney Badger is flipping that model on its head by only making clothes after the consumer has ordered them, reducing returns, virtually eliminating overstocked inventory, and allowing for optimization of material use and supply chain dynamics by shipping directly from factory to consumer.